Crowdsourcing is quickly growing in popularity among big companies and organizations for almost anything from updating a brand look to a new campaign design. The latest big brand crowdsourcing example on DesignCrowd was a t-shirt design contest to help none other than Australia's former Prime Minister, Kevin Rudd aka 'KRudd'.
The brief first appeared on Mr Rudd's website as an open invitation to the Australian public to help design his re-election t-shirt. The announcement caught the attention of the Australian press and DesignCrowd. We put the challenge to our designers to create KRudd's next re-elction t-shirt design and launched the $1,000 Kevin Rudd t-shirt contest.
Kevin Rudd selected the winning t-shirt design with the slogan of "It's our Ruddy future" from 405 designs submitted by 118 DesignCrowd t-shirt designers. The winning designer, Shane Marchewka (DesignCrowd avatar Studio71) of Melbourne, not only won a prize of $1000 but also the prestige of seeing his t-shirt worn by supporters of the Rudd campaign and bagged Mr Rudd as a client!
Shane was thrilled to win and told us:
I registered with DesignCrowd earlier in the year as a way to boost my exposure in freelance design. I am stoked enough to say I have a former Prime Minister as a client however the $1,000 prize money is like a cherry on top of a very sweet cake!
In response to the contest, Kevin Rudd said:
Shane is a great guy who is putting in the effort to start his own small business. He had a range of great ideas and really embraced the spirit of the competition. I wish Shane and Studio71 all the best for taking his business to the next step. I was overwhelmed by the quantity and quality of entries, so thanks a million to DesignCrowd and Australia’s talented graphic design community.
Our Top Designs
There were a number of excellent designs submitted to the Kevin Rudd t-shirt campaign. Some focused solely on typography, others included illustrations, and then there were some that were quite fun and funky. Take a look and let these designs help boost inspiration for your entries into the next big brand contest hosted here on DesignCrowd.
Typographical Designs
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| Design by sD |
Illustrated Designs
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| Design by sD |
Fun and Funky Designs
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| Design by sD |
Did Mr Rudd choose your favorite? Let us know in the comments which election t-shirt caught your eye.
Written by Jo Sabin on Tuesday, March 12, 2013
Jo Sabin is Head of Designer Community at DesignCrowd. She's led the company's public relations and social media programs since 2012. With more than ten years' experience working with Australian and international tech startups in the creative industries, Jo has been instrumental in meeting DesignCrowd's objectives in Australia and abroad. Get in touch via Twitter.
