We often see signatures used on corporate documents, but they also have a place in brand identity. Signature logos stand as a powerful face of your company. There are several ways that you can use this to develop an inviting brand.
It is a common symbol of authenticity, which may benefit different brands. A study by Stackla has found that 86% of consumers value authenticity when it comes to picking a brand to support. This makes text logos perfect for brands involved in industries such as photography, art, fashion, and artisanal companies, among others.
To give you an idea of how you can apply this concept to your brand identity. We created a roundup of different styles that will fit any business niche. Below is an overview of the designs that you can expect to see down below.
Cursive logos
The most common signatures you see are the ones in cursive. This penmanship art style consists of flowing letters that connect together. It was designed to make people write faster compared to block penmanship.
Cursive can also be made into art by applying calligraphy logo techniques. Applying this to your lettering logo will surely give a signature-inspired appearance.
Take a look at some inspiration below.
Brie's Cafe by SHAH 101
CalligraPhilia.com by VectorFrenzy
Eastern Signature by Same 2
Daycorial by Mickspape
Midskov - Frisør by SHAH 101
natural life by alfa
Photography signature logo by design_marketbd
Signature Design & Drafting by widodo
Teemu Kekkonen by GLDesigns
The 100 Grand by designhub09
The Gifting Girl by aquabomb26
Three Monkey Logo Design by Fable&Co.
Pro tip: Get feedback
It’s a good practice to ask people about their thoughts on your logo for a change of perspective. Doing this gives you an idea of what you can prove about your design and revise it accordingly. You can reach out to your business partners, friends, or maybe even family.
Handwritten logos
Signatures are typically handwritten. You can use your signature by using a drawing tablet and writing it from there. Another option that you can opt for is getting a designer to convert your signature into a vector.
However, there are fonts you can use to build the same look, all while retaining consistency. You might be thinking what is the best font for a signature. We’re here to tell you that some of the best ones for a handmade logo are Audhistine, Autograf, and Pattersonville.
Once you have your handwritten mark, you can explore the options for you to make it even more creative. Take a look at those ideas in this section.
Bayside Law Group by yHutomo
Cerviq by Zhor Signatures
Charley Pangus by GLDesigns
Chris Biad Art by tejo
EDORA by concepts
Gale Studio by waisurueranda
katrina wilson photographer by ultramarin
Khalifah barber shop signature logo by Marinela Kovac
Love Logo by RustyRoyal
Matt Signature Personal Branding by Matt Wheeler
Sandford photography by Cherry Pop Design
signature logo by saysanji
Signature Recordings by shockrabbit
Tom Smith by MattHall
Village of Flowers logo concept by Ryan Flynn
This floral logo for Village of Flowers has a dainty appearance, making it excellent for a flower shop logo. The curved letters and subtle flower illustrations complement each other, resulting in a feminine brand mark.
Pro tip: Stick to a maximum of two or three colors
Some people incorporate too many colors in their logo that it ends up looking incoherent and oversaturated. Minimizing the amount of color you add to the design helps prevent the said issues. You can even opt for a monochrome logo if you want something that can adapt really well.
Initial logos
When it comes to text-based logos, brands choose between wordmark and initial logos. A lot of people go with monogram logos because of their brevity. It’s great to explore your options and explore this concept by applying it to your work.
A lot of signatures feature only the initials. With the right design elements, you can construct a design that can fit the concept you have in mind. You can even use the letters of your brand name or real name to create a monogram logo. The sky is the limit when it comes to lettermarks.
Erik Eriksen by GLDesigns
Handwritten B Logo by FrankieSoo
Laeticia Moreno by Mario
Letter B Logo Design - Signature by Mehdi Jai
MD Signature Chocolates by Rzk
Melony by fokp
MiNDSETHATS by KK Graphics
Showcase Design Homes by Carolinn
Signature Logo by Alamin Khan
Signature Surge by aglaronde23
The Scotty by Nova Tech Solutions
Vienna Shots Photography by dotakino
AW initial ultra modern luxury signature logo design by design_marketbd
However, for small businesses, it is recommended to portray the entirety of your brand name alongside your initials. This will help your audience be more aware and familiar with your complete identity.
Pro tip: Keep it simple
The key to any good logo design is simplicity. You want to be lighthanded with adding design elements such as icons, illustrations, and colors. This helps your logo become more memorable. Plus, it also aids the audience in processing information faster.
Conclusion
The West’s Encyclopedia of American Law describes signatures as “a mark or sign made by an individual on an instrument or document to signify knowledge, approval, acceptance, or obligation.”
Using your signature as a brand logo can help relay this message to your audience. It’s a great symbol of your work and trademark. It is used by big brands like Paul Smith, Disney, and Cadbury in their identity. You can use graphic design to build a credible brand image like them.
Your next step is to create your own logo now that you’ve gotten your dose of inspiration.
Platforms like DesignCrowd give you the chance to crowdsource a custom logo design. DesignCrowd gives you a place to start a logo design contest and collaborate with international freelance graphic designers. Try it today.
You can also try your hand at DIY design. BrandCrowd’s signature logo maker helps you create a design in minutes. The gallery has tons of designs, allowing you to explore other themes like stamp logos, calligraphy logos, and more. Customize your ideal logo here.
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Written by DesignCrowd on Wednesday, November 18, 2020
DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.
